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Go Ahead - Swipe These Copywriting Tips And Use Them

October 6, 2010 · Filed Under blogging tips for making money · Comment 

The area of online marketing is so huge, and there are so many tactics and strategies available to sell just about anything. Part of the success formula is traffic, and the other half is conversions. The key to writing great copy is to know what your customers want and give it to them. The art and science of copywriting is not the same as any other type of writing, especially formal academic writing, and it’s a field that requires study and practice. The copywriter knows how to use words that reach out to the emotions and lead to certain conclusions. What we’ll do next is discuss just a few copywriting tips and strategies that we hope you’ll use right away.

When you create sales copy to sell a product/service, it’s you talking about the benefits to your prospect, one on one. But your prospect will get more convinced if you can show them that you have external supporting information that shows your product really is worth it. One powerful and effective strategy is through the use of genuine testimonials from happy customers. Sales copy can be tricky because if you do anything that sparks more doubt than they arrived with, then you’re done. You need to be careful how you go about obtaining testimonials, and the best kind of all are unsolicited and real. You’ll have a greater impact with those that have some good and informative details on how the product helped them. When you’re taking testimonials from experts, you should give them a copy of your product to try so that they can review it and give an honest testimonial. It’s not always possible, but if you’re lucky enough to get someone to send a video testimonial, then that’s pure gravy because they’re powerul and work well.

Confusion in sales copy is a lethal conversion killer. Address your sales copy to just one single person.

You use the word “You” and not “they” because it’s all about the person who is reading the copy at that moment. Doing so will create a more personal feeling and helps to draw the reader in more. When the reader establishes a connection with you, in the copy, then their defense mechanisms begin to loosen up a bit more. People will only buy from you when they feel a relationship with you. That’s the emotion which you need to invoke to keep the reader interested and ultimately lead them to the buy button.

Be sure to include benefit bullet points throughout your copy. When you write about the product benefits, not the features, then you’ll put them into bullet points. Response-pulling copy makes excellent use of bullets; they are easy to scan, easy to understand, and the reader will immediately know what they’re getting in the product. Besides that, keeping your copy organized will give it a neat, professional look and make it easy for the prospect to reach to a buying decision.

Copywriting is a difficult art that takes regular study and practice if you want to excel at it. There are great copywriters who write for their own businesses as well as customers actually began from scratch, not knowing much about writing or marketing. You simply have to stay focused on your goal and work regularly at it, and you’ll soon see results. If you want to be able to make money whenever you need it, copywriting is the skill that gives you this power.

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Option Trading using Virtual Stock Trading

October 5, 2010 · Filed Under blogging tips for making money · Comment 

Are you an experienced stock options trader?  It truly doesn’t matter!   Are you new to stock options trading and online investing?  It really doesn’t matter!  To learn more about Free virtual stock trading, go to the following link: 

             www.option4options.com/freevirtualstocktrading

Practice your online investing to best your returns with free virtual stock trading.  Virtual stock trading is a great way to learn without the risk of today’s stock market investing capriciousness.  Using the right trading platform, you can trade stocks and options to learn the best online investing practices without risking any of your money.

A good virtual stock trading platform will provide you with all the tools necessary to test your online investing knowledge.  Being new to options trading, virtual stock trading will allow you to try out all types of online investing with options.  If you are an experienced trader you can practice the more complex orders and options strategies before taking unnecessary risks with your money.  By using the integrated trade screens, you can get research data and virtually trade stocks, ETF’s, and options such as calls, covered calls, puts, spreads, and other complex options.

You can set up most any amount of money to practice your online trading with virtual stock trading.  Even though you have the ability to make all types of trades, you can also analyze your virtual performance.  Gain all the experience you need without any of the risk.  Even if you make big mistakes and lose virtual money, there is no need to panic because you can readjust your account statement and start fresh at any time.

Virtual stock trading is usable FREE with various brokers.  Open an account with your favorite broker.  Of course, you will need a broker that offers virtual stock options trading to its customers.  Option4Options highly recommends the “Free Virtual Stock Trading” platform offered by optionsXpress.

Option4Options provides a free option trading newsletter and gives a free 14 day trial of its three proprietary trading services.  You can go to the Option4Options home page where you can critique the site and ultimately, sign up for all of these free services.  Most pages on Option4Options.com include a pass link to virtual stock trading with optionsxpress located on the right hand side of the page.

OptionsXpress is publically traded and has no corporate debt and has been rated 4+ stars by Barron’s for 9 years in a row.  It provides live online trading tools, analysis, research and education.  Traders can set up their own trading play money for live trading and use the OptionXpress account screens, trading tools and resources to gain experience and test trading strategies before putting money on the line.  Optionsxpress provides this free to its customers.

Traders have nothing to lose and much to gain with “Free Virtual Stock Trading” and “Online Investing” with the help of Option4Options.com.  You can learn more about these services by exit to the website to view the latest offers.

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Compelling Copywriting Tips For The Less Than Advanced Writer

October 4, 2010 · Filed Under blogging tips for making money · Comment 

Copywriting is the art of using words to sell a product or service, and it has been around for a long time now. If you are accustomed to traditional copywriting, though, you should realize that it’s a bit different online. On the internet, you have very little time to make an impression, as your reader or visitor can leave your page with the click of a mouse. Particularly in the Internet marketing world, sales copy plays a major role, which is why it’s a skill that is worth developing. If you want to write more compelling copy, keep the following copywriting rules in mind.

Always give them an offer that is impossible to refuse. Why should I buy from you? That’s the number one question you need to answer very well and without argument. One possible reason people are hesitant about making the buy decision is because they want to look around - at your competitors. One approach that many marketers attempt is to deliver much more than their competitors. So what you’ll do is build real and solid value into your product/service offer. After that you wow them with real bonuses, not junk, that make the overall package have tremendous value. It’s the total perception and impact, and you must make your offer stand-out in this way. Creating a sense of urgency in your copy can be devastatingly effective if you do it right. Another device that goes hand in hand with urgency is scarcity, and if it’s real and believable then the effect can be powerful. Human nature and the triggers that affect it won’t change for a long time; that is why urgency has worked for many decades and will continue to be effective. Besides that, there is a lot of competition online, since we’re exposed to so many different marketing messages everyday. Go ahead and write some strong and believable scarcity copy. Tell them that there is a limited quantity or you will be closing down the offer soon. You can also tell them how the price will be increased if they don’t take action now, so they must act immediately.

Effective use of benefit bullets are powerful and can actually close the sale if they’re well done. The way you write your bullets is they are short and serve to illustrate the benefits of your product. When your prospect goes through your copy, they will be able to understand what exactly you offer by looking at your bullets. Avoid using them too much, but you can use them a lot if it’s appropriate and presented well.

As you can see from these few copywriting tips, there are many points to consider when writing good copy. If you want to write better copy, then just put your head down and keep learning and practicing. If you’re new to copywriting, then the best approach is to concentrate on talking about the benefits of your product. Do your bit of learning, keep yourself updated with the industry knowledge and be aware of the common copywriting mistakes that people make.

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